Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Introduced My 5-Year-Old Daughter to the Man I’ve Been Dating – She Screamed When She First Saw Him
When Jessica introduced her daughter Emma to her boyfriend Alex, she expected a warm welcome. Instead, Emma screamed in terror, convinced by her father’s warnings that Alex was a threat who would take her away forever.
I never imagined it would turn out this way. The sound of my daughter, Emma, screaming for help still rings in my ears. It was supposed to be a happy day, the day I introduced her to Alex, the man I’d been dating for over a year. But instead, it was a disaster.
Woman with tears in her eyes | Source: Pexels
Alex and I met at a charity event. He was charming and kind, always ready with a smile or a joke. We clicked immediately, and our relationship grew strong. We were serious, and I knew it was time for him to meet the most important person in my life – my daughter.
But I was scared. My divorce from Tom, Emma’s father, had been rough, and I worried about how she’d react to a new man in our lives.
Sad Emma with her bear | Source: Midjourney
Tom and I had shared custody of Emma. He usually babysat when I was out with Alex. Tom had already met Alex a few times and didn’t seem to have any problems with him. Or so I thought.
I spent days planning the perfect introduction. I made Emma’s favorite brunch – pancakes with strawberries and whipped cream. I even bought a new dress, wanting everything to be perfect. Alex arrived right on time, holding a gift and wearing his most welcoming smile.
“Hey, Alex, come on in,” I greeted him, my voice shaking slightly.
Man in a suit | Source: Pexels
“Thanks, Jess. I’m excited to finally meet Emma,” Alex said, handing me the gift. “I hope she likes this.”
“She will,” I replied, hoping it was true. “Let me go get her.”
I walked to the bottom of the stairs and called out, “Emma, sweetheart, can you come down here for a moment? There’s someone I want you to meet.”
Happy woman with a broad smile | Source: Pexels
I heard the sound of little feet running down the stairs. But as soon as she saw Alex, she stopped dead in her tracks. Her face went pale, and she looked terrified.
“No! Mommy, please, no!” Emma screamed, tears streaming down her face. She ran to me, hiding behind my legs. “Don’t let him take me! Please, Mommy!”
I was stunned. Alex looked as confused as I felt. I knelt down to Emma’s level, trying to calm her down.
Scared Emma | Source: Midjourney
“Emma, honey, it’s okay. This is Alex. He’s a friend,” I said softly, stroking her hair.
“No! He’s bad! He will take me away! I don’t want to go!” she sobbed, clinging to me tightly.
“Why do you think he’ll take you away?” I asked, my heart breaking at her fear.
“Daddy said he will! Daddy showed me pictures and told me to run if I ever see him!” Emma cried.
Shocked woman | Source: Pexels
I felt a surge of anger and confusion. Tom had done this? Why would he scare her like that?
Alex knelt down beside me, his face full of concern. “Emma, I’m not going to take you away. I promise. I just want to be your friend,” he said gently.
Emma didn’t respond. She just cried and held on to me tighter. I stood up, holding her in my arms, and turned to Alex.
Jess hugs Emma | Source: Midjourney
“I think we need to figure out what’s going on here,” I said, trying to keep my voice steady.
“Yeah, we do,” Alex agreed, looking worried.
I carried Emma to the living room and sat down with her on my lap. Alex sat across from us, keeping his distance so as not to scare her further.
“Emma, can you tell me exactly what Daddy said?” I asked softly.
Sad man in a chair | Source: Pexels
She sniffled and nodded. “Daddy said if I see Alex, he will take you and me away, and we will never see Daddy again. He showed me pictures of Alex and said he’s a bad man.”
I took a deep breath, feeling a mix of anger and sadness. “Emma, Daddy was wrong to say those things. Alex is not a bad man. He’s kind and he cares about us.”
Emma looked at me with wide, scared eyes. “But Daddy said…”
Sad woman sits on the couch | Source: Pexels
“I know, sweetheart. But sometimes grown-ups make mistakes. Daddy made a mistake,” I said, trying to reassure her.
Alex leaned forward slightly. “Emma, I promise I would never do anything to hurt you or your mommy. I just want us all to be happy together.”
Alex leans to Emma | Source: Midjourney
Emma didn’t say anything, but she seemed a little calmer. I knew this was just the beginning of a long process to help her feel safe and secure around Alex. I looked at Alex, who gave me a small, supportive smile. We had a lot of work ahead of us, but I was determined to make this right.
As soon as Emma was settled in her room, I grabbed my phone and dialed Tom’s number, my hands shaking with anger. He answered on the third ring.
Man taps on his phone | Source: Pexels
“Jess, what’s up?” he said casually.
“Tom, what on earth did you tell Emma about Alex?” I demanded, trying to keep my voice steady.
“What do you mean?” he replied, feigning ignorance.
“Don’t play dumb with me, Tom. Emma just had a meltdown because she thought Alex was going to take her away. She said you told her that,” I said, my anger rising. I felt tears fill my eyes.
Angry woman talks on her phone | Source: Pexels
“Well, maybe I did,” he admitted after a pause. “I don’t trust that guy, Jess. He’s going to take you and Emma away from me.”
I couldn’t believe what I was hearing. “Tom, that’s not true, and you know it. You had no right to scare her like that. You’ve lost your babysitting privileges until further notice.”
Tom’s voice turned defensive. “Oh, so now I’m the bad guy? I was just looking out for her. What do you know about this Alex guy anyway? What if he’s not who you think he is?”
Angry man on his phone | Source: Pexels
“That’s not your decision to make, Tom. Alex and I have been together for over a year. He’s a good man, and he cares about us. You had no right to interfere like that,” I said, trying to keep my frustration in check.
“So, I was right after all. As soon as she met that man, I was cut out of her life,” he snapped.
“No, Tom. You did this to yourself. You manipulated our daughter and filled her with fear. That’s unacceptable,” I replied, my voice shaking with anger.
Woman shouts on the phone in front of her laptop | Source: Pexels
Tom sighed, and I could hear the frustration in his voice. “I’m her father, Jess. I have a right to protect her.”
“Protect her from what? A man who’s done nothing but be kind to us? You’re projecting your own insecurities onto Emma, and it’s not fair to her,” I said firmly.
“Fine, maybe I overreacted. But I don’t want to be pushed out of her life,” he said, his tone softening slightly.
Man talks on the phone in his office | Source: Pexels
I took a deep breath, trying to calm myself. “Tom, you’re not being pushed out. But you need to understand that what you did was wrong. From now on, every time you see Emma, Alex will be there too. We’re going to work on this together. Emma needs to see that Alex is not a threat.”
There was a long pause on the other end of the line. Finally, Tom spoke, his voice resigned. “Alright, Jess. I’ll play along. But if he does anything to hurt her, you’ll be the one to answer for it.”
Woman talks on her phone in her office | Source: Pexels
“Nothing like that is going to happen, Tom. We’re doing this for Emma’s sake. She needs stability and to know that the adults in her life can get along,” I said, hoping he would understand.
“Okay, fine. I get it. I’ll cooperate,” he muttered, clearly unhappy but accepting.
“Thank you, Tom. This is what’s best for Emma,” I said, feeling a small sense of relief.
“Yeah, whatever. Just… keep me in the loop, alright?” he said before hanging up.
Man in striped shirt talks on the phone | Source: Pexels
I ended the call, feeling a mix of anger and sadness. I knew this was going to be tough, but I was determined to make things right for Emma. I returned to the living room, where Alex was waiting, looking concerned.
“How did it go?” he asked.
“It’s going to be a challenge, but we’ll get through it. We’re going to take it one step at a time, and we’ll do it together,” I said, feeling a bit more hopeful.
Man runs with his little daughter | Source: Pexels
Alex nodded. “I’m with you, Jess. We’ll make this work.”
I smiled, grateful for his support. It wasn’t going to be easy, but with Alex by my side, I knew we could overcome this. We just had to be patient and strong for Emma. The road ahead was uncertain, but we were ready to face it together.
If you liked this story, consider reading this one. Secrets, sleep-talking, and mysterious items are all the things that had me following my daughter when she left the house. I was unaware that where she was going would open up five-year wounds I thought were dead and buried.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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