Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Macaulay Culkin removed his parents from his foundation at age 15: his father disowned him years later
Even though Macaulay Culkin rose to fame as a child, his career took a turn for the worse when his parents divorced and started arguing about who would be in charge of Macaulay Culkin’s wealth and profession.
Macaulay Culkin let a lawyer handle the matter and took his parents’ names out of his foundation trust. His father declared years later that Macaulay Culkin was no longer his son.
On August 26, 1980, Macaulay Carson Culkin was born in New York. He is the son of Patricia Brentrup and former Broadway performer Christopher Cornelius “Kit” Culkin. But his parents have never tied the knot.
The third of seven children is Macaulay. Along with his sister Quinn, he has two brothers who are also actors: Kieran and Rory. At the tender age of four, Macaulay made his stage debut in the musical performance of “Bach Babies.”
As a young age, he started pursuing the performing arts. He trained at Balanchine’s American Ballet School and had several television commercial appearances.
In 1988, he made his screen debut in the drama “Rocket Gibraltar.” The next year, he made appearances in “See You in the Morning” and “Uncle Buck.”
His breakthrough performance was as Kevin McCallister in the comedy “Home Alone” in 1990. Due to the film’s widespread success, Macaulay overnight rose to prominence.
He received nominations for a Golden Globe, an American Comedy Award, and a Young Artist Award for his performance. He returned to the role in the global hit “Home Alone 2: Lost in New York” in 1992.
He starred in multiple popular movies, including “My Girl” (1991), “The Good Son” (1993), and a motion picture adaptation of “The Nutcracker” (1993).
He starred in “Getting Even with Dad,” “The Pagemaster,” and “Richie Rich” the following year. He wanted to lead a regular life after becoming weary of acting after the last movie.
His parents divorced in 1995, sparking a protracted custody dispute that lasted for two years. At this time, Macaulay—who was now the highest-paid child star—made the decision to hold off on accepting any additional jobs until after his parents’ custody battle was resolved.
After being together for more than 20 years, Macaulay’s parents, Kit and Brentrup, separated in 1995 when he was just 14 years old.
His managers were also the actor’s parents. They began bickering after their split over how to raise their kids and handle Macaulay’s rising profession.
Kit and Brentrup received a 15% commission on Macaulay’s profits while overseeing him. Macaulay’s profits were expected to be $50 million by 1990.
Because Kit was allegedly abusive, unfaithful, and had abandoned Macaulay and his siblings, Brentrup petitioned for temporary custody of Macaulay and his siblings in June 1995.
She was worried that Kit’s actions might turn off prospective workers who wished to resume working with their kids. But Kit wanted co-management and joint custody with Brentrup, while Brentrup asked for sole custody.
Kit was accused by the producers of blackmail, extortion, and harassment. He had such a terrible reputation that people referred to him as the “Stage Father from Hell.”
In “The Good Son,” Kit had threatened to cut Macaulay from the follow-up film “Home Alone” unless he was given a significant role. Producers and filmmakers reconsidered hiring Macaulay and his siblings after learning about the controversy involving his father.
Macaulay disclosed that he and his siblings declined to accompany their father throughout the custody dispute. He believed his father to be a pitiful individual.
Macaulay, watching his parents battle in court, acted impartially and decided to take Kit and Brentrup out of his trust fund. He said:
“I found an executor, someone who would handle my finances, and I legally removed my parents’ names from my trust fund.”
He feels that this decision pushed their custody battle to a much quicker conclusion, even though the press has misconstrued it. Take note that in the end, custody went to Brentrup.
Following the protracted struggle, Macaulay’s father—who passed away in January 2014 while preparing dinner—had nothing nice to say about him. He declared:
“I no longer consider him to be a son.”
Following their split, Kit made the decision to relocate to the west with his girlfriend Jeanette Krylowski. In addition, he accepted that he would never see his kids again.
Macaulay’s fatherhood began on April 5, 2021. Dakota Song Culkin is the son he and his fiancée Brenda Song welcomed into their family in Los Angeles.
Dakota, Macaulay’s sister, passed away in an automobile accident on December 9, 2008, at the age of 29. Their son bears her name. On the “Changeland” set in Thailand, Macaulay and Song first got together.
Macaulay announced that he and the former Disney Channel actress were prepared to start a family a year after they first started dating. In 1998, he wed actress Rachel Miner before he began dating Song. In 2002, following two years of separation, they got divorced.
We’ve seen more of Macaulay’s return to the spotlight in recent years. He declared on Twitter in October 2021 that he will not be part of the Disney+ revival of “Home Alone.”
Macaulay wore a colorful costume when she walked the Gucci Love Parade runway in November 2021 on Hollywood Boulevard.
He was dressed in vibrant floral bomber jacket over Hawaiian shirt and wide-leg camel beige slacks. Macaulay flashed his cream-colored Gucci double G leather belt, hands tucked into his pockets.
He accessorized his retro vacation ensemble with caramel-colored, 1970s-style sunglasses and clogs.
Although it’s common for fans to see their idols walk the catwalk, Macaulay surprised them by sharing the podium with Jodie Turner-Smith and Jared Leto.
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