Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
90s Talk Show Host Unrecognizable Now and Furious Over Instagram’s Verification Denial
Once a popular daytime TV host in the 80s and 90s, Sally Lowenthal, also known as Sally Jessy Raphael, is now having trouble with people recognizing her.
The former talk show host recently posted on Instagram that the social media company refused to verify her account, even though she provided proof of her identity.
“So, Instagram doesn’t want to give me my blue check – no matter what proof I send them,” the 89-year-old wrote next to a huge blue checkmark. “AND there’s a fake account called ‘realsallyjr’, and that’s NOT ME! Help me let Instagram know so we can fix this.”
Raphael started hosting *The Sally Jessy Raphael Show*, later called *Sally*, in October 1983 and continued until May 2002. Her show was one of the first to involve audience participation and helped pave the way for other female hosts, including Oprah, whose show started three years later.
Over 20 seasons, Raphael interviewed many celebrities but always said Audrey Hepburn was her favorite.
“I was so awestruck, I could hardly ask a question. Everything she did, I admired. Everything she had done in her life I found to be exemplary,” she told the Daily Mail.
TV Personality Sally Jessy Raphael attending 17th Annual Daytime Emmy Awards on June 28, 1990 at the Marriott Marquis Hotel in New York City, New York. (Photo by Ron Galella, Ltd./Ron Galella Collection via Getty Images)
Throughout her career and even after she retired, Sally Jessy Raphael has had a distinctive look that makes her easily recognizable.
When she started filming *The Sally Jessy Raphael Show*, she realized she couldn’t read the teleprompter.
She said, “When we started, I looked at the teleprompter and said, ‘I can’t read that! I’m going blind!’”
While looking for a new pair of glasses, Raphael saw an ad offering an eye test, glasses, and a Pap smear. Despite how strange the ad seemed, she decided to make an appointment.
During the appointment she was told she would need a more expensive pair of glasses, but unfortunately they only color they had was red.
“You got it,” Raphael said.
Although she didn’t anticipate the trouble she’d face from the producers of her show.
“I had to fight to have the glasses. Producers tried to change them. Those shadowy figures objected to everything.”
She has since accumulated over 200 pairs of red glasses.
As of August 2, Raphael currently has less than 650 followers on Instagram, but even though her numbers might not match those of other talk show hosts, her fans are just as loud if not louder with their support.
“The Icon, the Legend of daytime TV, Ms. Sally Jessy Raphael needs her Blue Check Mark ? “
“That’s pretty crazy that someone as famous as you are is having trouble with being recognized. I’m trying to understand what the issue is though”
“We should flood your feed with blue hearts it’s so much better than a blue checkmark”
I remember watching Sally on TV! Do you? Let us know in the comments.
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