As of Tuesday, more than 230 individuals across six different states have tragically lost their lives due to Hurricane Helene, with hundreds still unaccounted for.
Among those who perished are twin brothers Khyzier and Khazmir Williams, who are thought to be the youngest victims of the hurricane. The five-week-old twins, along with their mother Kobe Williams, died when a tree fell onto their mobile home in Thomson, Georgia.
Nobody was really taking the storm seriously,” said Mary Jones, the boys’ grandmother and Kobe Williams’ mother, during an interview with Today.com. “But then it hit, and the wind was so loud. When the power went out, Kobe got really frightened. She was so worried about the babies.”
Jones and her daughter spent the entire night listening to the storm as it tore through the outside of their home. Around 5:15 a.m., Jones fed Khyzier to let her daughter get some rest, though Kobe couldn’t sleep because of how terrified she was.
Jones eventually dozed off, while her daughter stayed awake. Less than an hour later, Jones was startled awake by a “strange shushing” sound, quickly followed by an eerie stillness.
When she went to investigate, she discovered that a tree had come crashing through her daughter’s room.
“I started shouting, ‘Kobe! Please answer me! Say something!’ It was so dark, and all I could see were the tree branches.”
When she went to investigate, she discovered that a tree had come crashing through her daughter’s room.
“I started shouting, ‘Kobe! Please answer me! Say something!’ It was so dark, and all I could see were the tree branches.”
She was cradling the babies in her arms when the tree struck her head. She was trying to shield them,” recalled Markeya Jones, her granddaughter.
Hurricane Helene has become the deadliest hurricane to strike the mainland United States since Hurricane Katrina in 2005.
As the cleanup efforts continue, many in the southeastern region are preparing for what could be another record-setting storm, as Hurricane Milton heads toward the Tampa Bay area.
I am at a loss for words regarding the sheer level of destruction that Hurricane Helene has left behind. It breaks my heart to see how many families and livelihoods were shattered in a matter of moments.
Beyoncé stuns in a new campaign, where she poses in just her underwear, making a bold and eye-catching statement.
Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
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