Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Beloved Sports Reporter’s 2-Year-Old Daughter Has Passed Away Following Valiant Battle With Leukemia
Hallie Kyed was diagnosed with acute myeloid leukemia in April 2023, nine months ago, at the age of two. Sadly, Hallie lost her life on January 21 at the age of 2, as her father, Doug Kyed, an NFL reporter for the Boston Herald, revealed on Instagram.
Kyed claims that after his daughter experienced a relapse after receiving a bone marrow transplant, things took a turn for the worst. Her chemo had run its course.
Doug writes, “On Sunday morning, Hallie passed away peacefully in her sleep while Jen and I held her hands in bed.” “Without Hallie, we’re sad and totally lost. Never again will our lives be the same.
Doug went on to say that his young daughter “was a special kid.” Furthermore, “she made a positive impact on so many people she met,” even at the age of two.
Olivia was blessed to have the greatest baby sister, and we were fortunate to be her parents.
The family “spent special time at the hospital last week, but we held out hope for remission because of how brave, strong, and resilient Hallie had been through her entire nine-month battle with acute myeloid leukemia and all of its complications,” the reporter said, adding that they “knew the prognosis was poor when she relapsed after her bone marrow transplant.”
However, despite Hallie’s bravery and fortitude in the face of such adversity, “her aggressive form of leukemia had grown out of control by the time she started a trial treatment, and chemotherapy after transplant was ineffective.”
Doug gave Boston Children’s Hospital’s physicians high marks for their efforts because “they did everything they could to help Hallie, and she beat AML every day for over nine months straight.” After her successful transplant in October, or even when she was first diagnosed in April, nothing could have possibly prepared us for this moment.
Hallie would shout “DADDDDYYY” at him, requesting that he “take her on a walk around the hospital floor.” The bereaved father revealed that Hallie would also give him “sweet little pats on the back when I took her out of her crib.”
Hal, my koala baby, my tiny Hallie Bear, my Sour Patch Kid… was incredibly gorgeous, hilarious by nature (and knew it), and destined to be a dancing class star. The medical personnel, doctors, and nurses enjoyed guessing which princess attire she would be sporting that day (or at that certain hour).
Doug also hopes that those who are grieving for his daughter will learn one thing from her: “to know exactly what you want and to be persistent in asking for it, whether it’s going on a walk, riding in the car, or wearing one particular Disney dress (usually Cruella).” Despite the fact that “the world is a worse place without Hallie in it,” he hopes.
I will miss giving her a head kiss, petting her hair, and telling her how much I adore her. Hallie indefinitely.
On January 26, Hallie will be laid to rest. The Kyed family is in our thoughts and prayers during this especially trying time.
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