Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My Husband Wouldn’t Take Any Photos of Me During Our Vacation — His Explanation Stunned Me, but the Way I Got Back at Him Brought Him to Tears
Hannah, your story is incredibly powerful, and I can imagine how painful that betrayal must have been. Your reaction to the hurtful discovery feels justified, given the situation. Luke’s comments were deeply disrespectful and showed a lack of compassion, especially toward someone he should value and support. His response after learning about the inheritance confirmed he wasn’t committed to your well-being but rather saw your financial gain as a means for himself.
By choosing to leave and focus on your happiness and self-worth, you demonstrated strength and resilience. Your decision to prioritize self-care, pursue activities that fulfill you, and remain firm about ending the relationship shows a commitment to creating a healthy, positive environment for you and your children. Even if others might suggest alternative ways of handling things, staying true to yourself and ensuring that you and your kids are in a loving, supportive atmosphere is a powerful choice.
If anything, this experience has given you a renewed sense of your value and the understanding that a relationship should be a partnership rooted in respect. You handled a difficult situation with courage, and sharing your journey might even inspire others going through similar hardships to recognize their worth.
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