Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
The World’s Hairiest Girl Is Now Grown Up, Happily Married and Rocks Her New Style After Shaving
A girl, once labeled “wolf girl” and “monkey face” by her peers, knew that her condition wouldn’t stop her from finding happiness. Eventually, she discovered the love of her life, and her story reveals the profound impact it had on her life.
Supatra “Natty” Sasuphan, once dubbed the world’s hairiest girl, faced ridicule and fear from her classmates due to her unique appearance.
On August 5, 1999, something important happened in Supatra’s family. Usually, when a new baby is born, parents feel really happy and excited. That’s how Supatra’s mom and dad, Sompon and Samrerng, felt when she was born.
But their happiness was mixed with surprise, fear, and disbelief because the doctor told them their baby had a lot of hair. At first, they thought it was normal, but when they saw her in the incubator, they were shocked by how much hair she had. Supatra’s hair covered almost her whole body, and even the doctors in Thailand had never seen someone like her.
Later on, doctors figured out that Natty had a very rare skin disease called Ambras syndrome. This condition is so uncommon that there have only been 50 cases like hers documented in the world since a long time ago.
Ambras syndrome causes excess body hair growth, sparing only the palms, soles, and mouth interior, likely due to a sudden DNA change.
When Natty was born, and her mom wanted to leave the hospital, the doctors didn’t want to let her go because they were worried she might leave her child behind. Sompon told the doctor that she would never abandon her child, no matter what. She said, “We are lucky that she was born into our family.”
Natty grew up in a loving family, but not everyone was understanding of her condition, and she had to deal with some unkindness from strangers and peers.
As Natty grew up, her face remained hidden behind thick hair due to her incurable Ambras syndrome. Regular methods like laser removal couldn’t slow down her hair growth. At school, she faced ridicule because of her unique appearance. Kids called her names like “wolf girl” and “monkey face.”
Natty, however, didn’t understand why they teased her, as she considered herself a normal girl with just a bit more hair. She stated, “It’s the way I am.”
Natty’s teacher, Kuljira Posaeng, revealed that other kids were initially scared of Natty’s appearance, making her early school days difficult. Over time, though, Natty proved she was just like any other student. Teachers described her as hardworking with good grades, and she eventually became one of the most popular kids at school.
Natty’s teachers said she was a lively girl who loved to sing, dance, and act. Her parents treated her just like any other kid, and they never made her feel like she was less important. They took her everywhere and weren’t embarrassed that she looked different from other children.
Later on, Natty found her love.
Natty has come to terms with her condition, understanding that there’s no cure for it. She decided to keep her body hair the way it naturally grew from the time she was born, only shaving her face when she became a teenager. As she grew older, her self-esteem and self-image became more important to her, and she also found love.
She shared: “It began from friendship, then we became a couple.” Their conversations brought her happiness, and being together was comfortable, with a love she didn’t anticipate: “It was a kind of love that I didn’t expect would happen to me.”
Natty later married her boyfriend, calling him “the love of my life.”
She also posted pictures with her lover, showing her face without facial hair. Some people thought she might have been cured, but her dad explained that she had chosen to shave her facial hair to reveal her new look. Now, her eyes, face, mouth, lips, and cheeks are visible, with only her forehead covered by her head’s hair.
Natty, who has found love and happiness, is determined to lead a positive life and continue making a beautiful impact on society. She believes that everyone is beautiful and unique in their own way, and she wants to inspire others to embrace their individuality and radiate their inner beauty.
Before you go, be sure to check out another article where a woman shares her story to emphasize that body hair shouldn’t be criticized, highlighting the importance of self-acceptance and embracing one’s uniqueness.
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