Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
She is the TV star who slept with over 700 men
The reality TV star, Belinda Love Rygier, says that her sex addiction “ruled her life” and led her to sleep with over 700 men.
She explained how she managed to overcome her addiction and have a normal life.
Belinda “Love” Rygier, who started her TV career by participating in the 2017 season of The Bachelor Australia, said that she is following a recovery program and has been out of a relationship for 15 months.
The 38-year-old woman shared that at one point in her life, she would go out six nights a week just to seek new sexual partners.
During the peak of her addiction, dating apps were not available as they are today, the Australian presenter confessed.
Confessions of a Former Sex Addict
Belinda was invited to a radio show and confessed that she “didn’t realize she had a problem until she healed from it,” according to Mirror.
“When I recovered, I was convinced that there was an unresolved trauma from my past that caused my sex addiction,” she said.
Although her sex addiction had taken over her life, the woman says she was a “functional addict,” with a successful career that operated smoothly, keeping her secrets hidden.
The TV Star says she has “lost count” of the number of men she has slept with over the years but is certain it has exceeded “the figure of 700.”
However, she said she is “not ashamed” of the number of sexual partners she has had and still has a “high sexual desire.”
“Men were very good at telling me what I wanted to hear; it was about feeling beautiful, validated, and loved, rather than making love,” she said.
Why she is now practicing sexual abstinence
Belinda continued, “Society has declined, and we use sex for the wrong reason, which is quick or momentary validation from others.”
She confessed that she can no longer engage in sexual activities without having a strong emotional connection. “I will have sex again, but with someone I have a connection with.”
The TV star is now a “love guru” on social media and often appears on media programs to offer words of wisdom to her thousands of followers.
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