Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
I Couldn’t Reach out to My Husband for Days – Then My Mother-in-Law Called Me & Revealed the Shocking Truth
Abbie’s world turns upside down when her husband vanishes without a trace, leaving only a cryptic note behind. Days later, a phone call from her mother-in-law reveals a shocking secret that shakes Abbie to the core. Where is Matthew?
“Matthew? This isn’t funny, where are you?” I called out, expecting to hear his voice from another room.
But the house was silent, except for the faint hum of the refrigerator.
My heart started to race as I noticed a note on the kitchen table.
It read, “Don’t search for me.“
I stared at the note, hoping it was a bad joke. Matthew loved pranks, but this felt different. I grabbed my phone and dialed his number, only to hear it go straight to voicemail.
“Matthew, call me back,” I said, trying to keep my voice steady. “This isn’t funny.”
I called his mom next. “Hi, it’s Abbie. Have you heard from Matthew?”
“No, dear,” Claire replied. “Is everything alright?”
“Yes, yes, it is. Sorry, I guess he just went out for a walk.”
I hung up and tried his best friend, James.
“No, Abbie, we haven’t heard from him,” James said, his concern mirroring mine.
Matthew never returned.
The kids kept asking, “Where’s Daddy?”
I didn’t know how to answer them. I finally went to the police, clutching the note in my hand.
“Ma’am, with the note he left, we can’t start a search,” the officer said.
“But he’s missing!” I protested, feeling a lump rise in my throat. “What if something happened to him?”
The officer shook his head. “I’m sorry, but adults have the right to disappear if they want to. There’s nothing we can do.”
I left the station feeling helpless and alone.
I returned home to our cozy suburban house, now filled with an eerie emptiness. I gathered the children in the living room.
“Kids, I need to tell you something,” I began, my voice shaking. “Daddy is… he’s gone away for a while.”
“Why, Mommy?” my youngest asked.
“I don’t know, sweetheart,” I replied, pulling her into a hug. “But we have to be strong, okay?”
The days that followed were a blur of tears and unanswered questions.
Every corner of the house reminded me of Matthew.
His favorite coffee mug on the counter, his shoes by the door, the jacket he always wore still hanging in the closet.
I tried to keep things normal for the kids, but it was a struggle. Every time they asked about their father, my heart broke a little more.
Then, one day, I received a call from my mother-in-law.
“If you want to know the truth, promise me you won’t tell Matthew anything,” her voice cracked through the FaceTime call, breaking the silence of the room.
“Promise? What’s going on?” I asked, feeling a knot tighten in my stomach.
“Matthew is here at my house. With his mistress and their newborn baby,” she began.
I was horrified.
“Matthew told me to keep it a secret from you, Abbie,” she continued. “His mistress had nowhere to go, so he brought her here. He’s planning to spend money from your joint account to rent them an apartment. He told me he is going to divorce you and stay with his mistress. She’s… barely 19.”
I felt like the ground had just been pulled out from under me.
My vision blurred with tears as I struggled to comprehend her words.
“He… he’s what?” I stammered.
A woman in tears | Source: Pexels
“I’m sorry for lying to you about his whereabouts and not telling the truth earlier, ” she continued. “I didn’t know what to do since he is my son… I needed some time to think about everything. But you are also family to me and the mother to my grandkids, whom I love dearly. That’s why I decided to tell you the truth. Abbie, you still have time. You can find a lawyer and save your money for the sake of your kids.”
I was shaking, a mix of anger, betrayal, and heartbreak surging through me.
“I can’t believe this,” I said, trying to steady my voice. “Thank you for telling me. I-I need to protect my children and myself.”
Ending the call, I sat in stunned silence, the reality of my situation crashing down on me. Matthew, the man I trusted and loved, was planning to abandon us for another woman.
The kids sensed something was wrong. “Mommy, where’s Daddy?” my youngest asked, her big eyes filled with confusion.
“He’s not coming back, sweetheart,” I said, pulling her into a tight hug. “But we have each other, and we’ll be okay.”
I could hardly believe what my mother-in-law had told me, but I had to keep moving forward for my kids. I immediately contacted a lawyer.
As we discussed my options, I received a call from an unknown number. I hesitated before answering.
“Hi, Abbie? It’s Lisa. I’m the woman Matthew has been seeing. I need to talk to you,” came the voice on the other end.
A chill ran down my spine. “How dare you!” I snapped. “How dare you call me?”
“Please, just meet me. There’s something you need to know, something important. It’s about your family,” she pleaded.
I was seething. I would’ve never agreed to see her face had I not sensed helplessness in her voice.
“Alright. Where do you want to meet?” I asked.
“Do you know that old café on street 8? 6 p.m. Does that work?”
At 6 p.m. sharp, I walked into the café, my eyes searching for her. When I first saw Lisa’s picture, I couldn’t believe Mathew could’ve dated a girl so young.
She was already there at a corner booth.
“Thank you for coming,” she said as I sat down.
“Why did you want to meet?” I asked.
“Matthew told me he was going to leave you, but I didn’t know he was going to abandon you like this. I didn’t agree to any of this,” she began.
“Why should I believe you?” I asked, folding my arms defensively.
She reached into her bag and pulled out a stack of papers.
“These are emails and messages from Matthew. He said horrible things about you, things I know aren’t true. He’s been manipulating both of us.”
I took the papers and began to read.
My hands trembled with rage as I saw the lies and deceit laid bare. “I can’t believe this,” I muttered, shaking my head.
Lisa looked at me earnestly. “He’s planning to take everything from you. But I don’t want any part of it. I want to help you.”
“Why are you doing this?” I asked, stunned.
“Because I didn’t know what kind of man he really was until it was too late. I want to make things right, at least in some small way,” she said, tears welling up in her eyes.
I looked at her, seeing the genuine remorse and desperation in her face. Maybe she was telling the truth.
“Alright,” I said slowly. “If you’re serious about helping, we need to gather as much evidence as we can. I need to protect my children and secure our future.”
We spent the next hour discussing our plan. Lisa shared more details about Matthew’s schemes, and we started forming an unlikely alliance.
It felt strange to trust the woman who had been with my husband, but her willingness to help gave me hope.
The next morning, I sat in my lawyer’s office.
“We need to confront him together. But first, I need to secure my finances and make sure he can’t take anything more from us,” I told my lawyer, Kate.
“With the information Lisa provided, we can freeze the joint accounts and protect your assets,” she assured me.
We went through the details step by step.
Kate filed the necessary paperwork to freeze our joint accounts and secure my assets.
It felt like a race against time, but I knew we had to be thorough.
Every piece of information Lisa had given us was crucial.
One evening, I sat at the kitchen table, paperwork spread out in front of me.
My mother-in-law had come over to help with the kids. She brought me a cup of tea and sat down across from me.
“You’re doing the right thing, Abbie,” she said softly. “I am so sorry for what my son is putting you through.”
“Only Matthew can be blamed for what’s happening, Claire. Nobody saw this coming, not even Lisa,” I replied, sipping the tea. “I’m so grateful to you for your support.”
“You’re stronger than you think,” she said, reassuringly squeezing my hand. “I’m always with you, okay?”
Finally, the day came when everything was in place. I took a deep breath and walked up to my mother-in-law’s door with Lisa by my side. The authorities followed closely behind, ready to enforce the legal actions we had taken.
As we entered, Matthew looked up, shocked to see us.
Abbie, what are you doing here?” he demanded, his eyes darting between me and Lisa.
“It’s over, Matthew,” I said firmly. “We know everything. Your lies, your betrayal, and your plans. You won’t get away with it.”
“What is this? You can’t do this to me!” he shouted, his face turning red with anger.
Lisa stepped forward, her voice calm but resolute. “We already have. You’re not going to hurt anyone else.”
The police officers moved in, presenting the legal documents.
“Mr. Johnson, you need to come with us. You’re being served with a restraining order and an order to vacate the premises,” one of them said.
Matthew looked around, his bravado crumbling. “This isn’t fair,” he muttered, his voice wavering as he tried to find some way to wriggle out of the situation.
“Oh, it’s perfectly fair, ex-husband,” I replied, holding up the divorce papers. “You made your choices, and now you face the consequences.”
As the officers escorted him out, a wave of relief and exhaustion washed over me. I turned to Lisa and my mother-in-law, who stood by my side, their support unwavering.
“Thank you,” I said, tears of relief streaming down my face. “I couldn’t have done this without you two.”
I was crying again, but they were tears of hope and gratitude this time. It was time to rebuild and move forward.
What would you have done?
If you enjoyed this story, here’s another one: Harry was shocked when medical tests revealed the twin boys he had raised as his sons weren’t his. Furious, he went home to confront his wife, only to learn a truth that would ruin their family forever.
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