Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
Tragic Loss of Parents of Six During First Family Vacation
While on their first family vacation in Florida, six-time parents Brian Warter, 51, and Erica Wishart, 48, encountered an unbelievable tragedy.
On June 20, a tragic event happened when they were swimming off Hutchinson Island with two of their kids. Brian and Erica were left to the mercy of the strong ocean currents, even though the adolescents were able to rescue themselves.
Rescue efforts were started as soon as emergency personnel arrived. But despite everything they did, Brian and Erica were unfortunately declared dead at a local hospital, unable to be saved.
The water conditions were extremely dangerous on the day the couple perished. Red flags were flown along the beach, according to Cory Pippen of Martin County Fire Rescue, to warn swimmers of the hazardous riptide conditions. These flags are intended to alert beachgoers to possible aquatic dangers, like powerful rip currents.
After more than a year of dating, Brian and Erica got engaged. According to CBS 12 News, they intended to wed once their kids graduated from college. The family had been looking forward to this much-needed vacation for a long time. They took their kids along.
Brian’s father, Larry Warter, put their joy into words when he said, “They were so thrilled, they couldn’t see straight about going down.” It had never happened before. The experiment was this one. All six of their children were born together. It had taken them more than a month to plan.”
The overwhelming support that Brian’s family received from friends and relatives as well as the community left them in shock. Larry Warter conveyed his appreciation by saying, “Offers of assistance and other things have poured in.” We didn’t realize that we weren’t experiencing this alone.
A GoFundMe website was created in the couple’s memory, and Wayne Sallurday wrote a moving ode to Erica on it. He praised her as a remarkable individual, a devoted teacher, a caring mother, and someone who occasionally volunteered at her neighborhood church. He underlined that Erica was among the kindest people he had ever met.
Important information about rip currents is provided by the National Weather Service, which emphasizes that although they do not drag swimmers underwater, they can swiftly wear them out. In these kinds of situations, maintaining composure is essential.
It is advised on the website that swimming against a rip current will simply sap your energy, which is necessary for survival and escape. Avoid attempting to swim straight up to the coast. Swim parallel to the coast until you are no longer pulled by the current. Swim at an angle away from the current and toward the shore once you are free of its pull. Additionally, the service exhorts swimmers to always swim in pairs and to follow the maxim “If in doubt, don’t go out!”
This terrible incident serves as a somber reminder of the risks presented by rip currents and the importance of listening to safety advisories when swimming. Peace be with Brian and Erica.
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