Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
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When it comes to a sumptuous and savory meal, prime rib takes the crown. This cut of beef is known for its tenderness, juiciness, and rich flavor. If you want to impress your guests or simply treat yourself to a special meal, mastering the art of cooking prime rib is a must. In this comprehensive guide, we’ll walk you through the process, from selecting the perfect prime rib to serving it likе a pro.
Selecting the Right Prime Rib
Choosing the Cut
Selecting the right prime rib is the first step to culinary success. Look for a bone-in prime rib roast weighing between 6-8 pounds. The bone enhances the flavor and juiciness of the meat.
Seasoning and Preparation
Before you start cooking, season the prime rib with 2 tablespoons of olive oil, salt, and pepper. For an extra burst of flavor, consider inserting optional garlic cloves into the roast using a paring knife.
Cooking the Perfect Prime Rib
Initial Roasting
- Preheat your oven to a scorching 500°F (260°C).
- Place the prime rib roast on a rack in a roasting pan.
- Rub the roast with olive oil and generously season it with salt and pepper.
- If desired, you can insert garlic cloves into the roast using a paring knife for a delightful infusion of flavor.
Roasting to Perfection
- Place the roasting pan in the oven and roast the prime rib at 500°F for 15 minutes. This high-temperature initial roast will seal in the juices and create a flavorful crust on the outside.
- Reduce the oven temperature to 325°F (160°C) and continue roasting the prime rib until it reaches your desired level of doneness. Use a meat thermometer to check the internal temperature for precision. For medium-rare, aim for 135°F (57°C). Medium enthusiasts should target 140°F (60°C), while those who prefer well-done should go for 150°F (66°C).
- Remove the roast from the oven and allow it to rest for 15-20 minutes before slicing and serving. Resting is crucial to retain the juices and ensure a succulent prime rib.
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