Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
Boss Notices Scar on His Cleaning Lady and Emotionally Embraces Her
Caleb, a wealthy businessman, was absorbed in his company’s annual report one busy Monday morning when an unexpected encounter changed everything. A janitor entered his office, a woman in her late 50s, carrying cleaning supplies. The moment he looked up, he was struck by her astonishing resemblance to his late mother, who had been gone for 28 years.
Caleb’s heart raced. He invited her in, intrigued and bewildered by her familiarity. She introduced herself as Michelle, a recent hire, and mentioned that she had just moved to town two weeks ago. Despite her cheerful demeanor, Caleb felt a strange connection. The more he looked at her, the more memories of his mother resurfaced, especially a distinctive scar on her arm that mirrored one he had seen in an old photograph.
As Michelle tidied up the office, Caleb’s curiosity grew. He inquired about her scar, only to learn that Michelle suffered from amnesia and could not recall her past beyond twenty years. This revelation sent shivers down Caleb’s spine, igniting a mixture of hope and skepticism. Could she truly be the mother he thought he had lost?
Overwhelmed by his emotions, Caleb shared the unsettling coincidence that Michelle bore an uncanny likeness to his mother, who had died in a car accident when he was just a baby. Both had the same scar. Fueled by a need for answers, Caleb proposed a DNA test to confirm their relationship, an idea that surprised them both yet felt essential.
The drive to the hospital was laden with tension. Caleb wrestled with his thoughts, torn between disbelief and a flicker of hope. What if this woman was indeed his mother? The possibility left him both excited and terrified. He recalled the day he stumbled upon an old photograph of a woman with a child, a picture that had cast shadows on his understanding of his family history. His father had always maintained the story of his mother’s tragic death, but the resemblance of this stranger brought a flood of questions rushing back.
Years ago, during a home repair with his father, Caleb had unearthed the photograph tucked beneath the floorboards. Written on the back were words that sent his world spiraling: “Baby Caleb with Mommy. Happy Birthday, Sweetheart”. The woman in the photo didn’t resemble Olivia, his father’s wife, raising doubts about his past.
Upon arriving at the hospital, they hurried to the reception desk to request the DNA test, emphasizing the urgency of their situation. Hours stretched endlessly as they awaited the results. In the interim, Michelle recounted her fragmented memories, recalling waking up in the woods after an accident, a tale that left Caleb haunted by the uncertainty of her past.
When the nurse finally returned, the results were staggering. A maternity rate of 99.99% confirmed what Caleb had dared to hope, Michelle was indeed his mother. The revelation brought an overwhelming wave of emotion, and Caleb embraced her, tears streaming down his face. However, as joy surged, questions about his father’s deceit surfaced. Why had he lied about Michelle’s fate?
Determined to confront the truth, Caleb drove Michelle to his father’s mansion, apprehensive yet resolute. Michelle approached the door, heart racing, while Caleb stayed in the car, watching. The moment William, his father, opened the door, disbelief washed over him.
Under the guise of a stranger offering a gift set, Michelle engaged William in conversation. As she spoke, he noticed her scar, a chilling reminder of a long-lost love. It was a defining moment, and tension hung thick in the air. As the conversation unfolded, William’s demeanor shifted, recognition dawning on him. Panic began to bubble beneath his composed exterior.
The encounter spiraled as Michelle’s growing anxiety collided with William’s mounting fear. When she made an innocent comment about familiarity, it triggered a rush of suppressed memories in William, leaving him visibly shaken.
Seizing the moment, Michelle turned to leave, sensing the danger brewing. Caleb watched closely, heart pounding, as she rushed to her car and climbed inside. The night wore on, and as she settled into the driver’s seat, she relayed the harrowing experience to Caleb, who knew they were on the brink of unveiling dark family secrets.
As night deepened, Caleb found himself parked outside Michelle’s house, waiting in a borrowed car, anxiety gripping him. He watched as his father’s vehicle pulled up to the curb. Caleb’s heart raced when William crept toward the backyard, eyes darting in the dim light.
William entered the house stealthily, a knife glinting ominously in his hand. What followed was a heart-stopping moment that saw the light of truth expose the darkness of his past. In a shocking twist, William discovered a human effigy lying in bed, the panic of his mistake overwhelming him.
In the ensuing chaos, police officers burst in, catching him off guard. Michelle had anticipated the danger, and her preparedness led to William’s arrest. In a tense interrogation room, he finally broke down, confessing to the crime he had committed years ago, the murder of his first wife, Jennifer, in a fit of fear and desperation.
William’s revelation unraveled the twisted tale of betrayal and loss, exposing the depths of his deceit. He had let the years of lies consume him, and now the truth emerged, irrevocably changing Caleb’s understanding of his family history. With the weight of their shared past finally lifted, Caleb and Michelle faced a new chapter together, embracing the bond that had survived years of separation and lies.
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