Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
My MIL Told My Daughter the Birthday Cake She Baked Was Disgusting – So I Made Her Seriously Regret Her Words
When my daughter Emma’s heartfelt birthday cake for her step-grandmother was cruelly rejected by Barbara, I decided enough was enough. Barbara had always been cold towards Emma, making her feel unwelcome in our blended family. Determined to defend Emma, I orchestrated a series of retaliations that made Barbara regret her hurtful words.
Emma, eager to win Barbara over, baked a beautiful cake for her birthday. But Barbara’s reaction was devastating—she called it “disgusting” and shattered Emma’s hopes. John, my husband and Emma’s father, tried to calm things, but Barbara remained unapologetic. Emma was left in tears, asking why Barbara didn’t like her.
That night, seething with anger, I plotted my revenge. Knowing Barbara cherished her garden, I spread manure in her prized flower beds. Barbara’s fury was palpable when she discovered the mess the next morning. I feigned innocence, enjoying the sweet taste of payback.
But I wasn’t finished. Before Barbara’s important dinner party, I swapped the sugar in her pantry with salt. The disastrous dessert that followed left Barbara embarrassed in front of her guests. Seeing her humiliated was satisfying, but it wasn’t enough to make up for her cruelty towards Emma.
Barbara’s habit of gossiping about Emma pushed me further. I anonymously reported her derogatory remarks to the community center where she volunteered, resulting in Barbara being asked to step down. She was livid, but she had no idea I was behind it.
For the final act of my revenge, I organized a family gathering where Emma baked another cake. This time, John and his father stood by Emma’s side. When Barbara tried to say something snarky, John firmly shut her down, declaring Emma’s place in our family.
Barbara was left speechless, realizing she had lost the support of her family. Emma felt loved and accepted, finally getting the celebration she deserved. It was a sweet victory, and Barbara knew she had been outplayed.
In the end, Barbara learned a valuable lesson about kindness and acceptance, while Emma learned that her family would always stand up for her.
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