In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
The health issues of Tom Selleck
One of the select few who has achieved success in Hollywood is Tom Selleck. He has a ton of talent and is fortunate to have lasted this long in the industry. Though many aspire to work in Hollywood, only a select few actually succeed. Tom Selleck stands out as one of the notable exceptions.
When he was selected to portray the lead in Magnum P. I. it was a big break for this performer. For the highly successful program, he was nominated for five Emmy Awards and even took home one in 1985.
Before he was well-known, he appeared in a few TV series and movies in modest roles. V. shows, participated in The Dating Game, and appeared in advertisements. It’s evident that the incident did not prevent him from accomplishing his goals, even though he now describes it as “humiliating and unpleasant.”
The most well-known work of Tom Selleck is Magnum P. Me and My Friends. His career did not start off well; he was kicked out of talent programs and refused jobs.
He persevered in spite of this, and eventually he was successful. Selleck claims that his success can be attributed to the fact that he waited until he was 35 to land a reputable position. As a result, he developed into an actor that audiences were ready to acknowledge as a leading man.
Tom Selleck has said that if Magnum P. I. hadn’t worked, he would have given up acting altogether. In an interview, he disclosed this and said that the employment opportunity presented itself right as he was about to give up on his acting career. Finally, I would want to thank Magnum P. Selleck for being able to continue his work in the field he loves.
Another reason why people adore Selleck is that he played Frank Reagan in the television series Blue Bloods. He has been playing this role since 2010, and it has been agreed to renew the show for a thirteenth season.
Selleck acknowledges that his back is compromised and that his body has suffered from performing most of his stunts over the years. He is also no longer as physically fit as he once was. Despite this, he remains one of Blue Bloods’ key stars and makes a substantial contribution to the show.
Film stunt work entails taking a risk. However, you do spend a lot of time sitting around. For example, you may need to take a few minutes to sit in your chair after doing a combat scene.
If you’re not with someone to keep you warm and stretched out, this could be taxing on your body. You may eventually get tired from all the unpredictable movement.
The actor works hard on his Ventura, California ranch and is committed to keeping himself healthy. He also wishes to impart his great passion of horses to his daughter.
Selleck and Jillie Mack are astonishingly married after 35 years of marriage. Selleck is very close to his family since he always puts them first.
In his 2012 account of leaving Magnum to raise a family, Selleck claimed that it took some time to get off the train. However, he made sure to mention that the ranch had assisted him in achieving balance in his life.
“We both thought it was the best place for our daughter to grow up in,” his wife went on. Best wishes are extended to Tom Selleck.
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