In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Jennifer Love Hewitt Claps Back at Trolls Who Called Her ‘Unrecognizable’ in Stunning New Selfie
Jennifer Love Hewitt didn’t hold back when she responded to trolls who accused her of being “fake” in a recent selfie she shared on social media.
The *Ghost Whisperer* star appeared in an Instagram post uploaded by her hairstylist, Nikki Lee. Some people online quickly criticized the actress for looking different.
This came after Jennifer cut her hair into a bob and dyed it a rich, dark brown. Her stylist captioned the post: “Was time to spice things up.”
As often happens when celebrities change their look, fans had a lot to say. While many comments were positive, some tried to insult Love Hewitt, suggesting she had cosmetic work done.
The 44-year-old actress, known for her role in *I Know What You Did Last Summer* (1997), was even called “unrecognizable” by some people.
Usually, celebrities ignore their critics, but Jennifer Love Hewitt chose to respond to her haters by posting a series of photos that jokingly suggested she had changed her look through surgery.
“So many people said I look different,” the actress wrote.
“I look the same as always. I couldn’t look more natural. I woke up like this. Filters don’t change you that much.”
The playful pictures Jennifer posted used several filters on her face. While they were exaggerated, she also urged people to be kind when commenting on others’ photos.
She ended her post with: “Let people be filtered or unfiltered. Be good. Be kind. Spread love.”
Earlier this year, people also criticized her appearance when she shared a picture for her 44th birthday.
“Woke up at 4am and was 44! I am deeply grateful, blessed, happy, and sometimes insecure about aging. I’m a mom of three amazing kids, married to the most handsome and awesome man, and really excited to see what this year holds for us,” her post read.
“I feel magic in the air, and I love magic. Off to work… thank you, Mom, for giving me life. I miss you so much. I’ll get my job done and celebrate my birthday later. P.S. Atticus woke up way too early and sang me happy birthday! My heart melted. Now go have a great day, everyone. It’s my birthday, so you have to do it! ”Many fans commented, surprised by how different the former child star looked.
“I saw this picture in an article and thought they made a mistake because I didn’t believe it was JLH. I didn’t even see a resemblance. I came to Instagram to double-check and I’m shocked,” one person wrote.
“Why doesn’t she look like herself? I’m so confused,” another added.
“That’s not her,” a third claimed. “It can’t be.”
What do you think of Jennifer Love Hewitt’s recent post? Do you think she’s changed much? If you found this story interesting, check out the woman who hit back at trolls who said she was “too ugly” for selfies!
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