In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Should You Rinse Ground Beef?
Ground beef is that reliable, adaptable ingredient that can be used to make delicious burgers, a substantial spaghetti sauce, or even a superb taco filling. However, there is a burning query that has been roiling in kitchens: should ground beef be rinsed before or after cooking? Gather your wit and an apron as we delve into the specifics of this culinary puzzle.
Supporters of Rinsing
Let us begin with the hygienic freaks in the kitchen. To cut down on fat content, several home cooks swear by washing ground beef. Yes, they really do think that giving your supper a brief rinse can be like a knight in shining armor, saving it from turning into an oily nightmare. If you’re trying to lose weight or you just don’t like oily, drippy food, this can be food heaven.
Reasons not to rinse
Hold your horses, or rather, your meat, for there is a camp opposed to rinsing in the opposite corner of the ring. Cooks like these cook that washing ground beef is like taking a one-way ticket to flavor town that takes a detour. Some contend that washing away whisks away the flavorful liquids that give your food its delicious texture. Consider this: the succulent flavor and delectable texture of your food come from the fat and fluids. Eliminating them could result in a tasteless, parched food that could even make your dog sneer.
Untidy Procedure and Plumbing Dangers
And let’s speak about the mess if you’re still not convinced by the flavor argument. When ground beef is rinsed, the kitchen might become a greasy wasteland. It’s not as glamorous as it sounds to wrestle the meat under flowing water, I assure you.
There’s also the dangerous risk to your plumbing. If you flush that fat down the drain, you’re essentially inviting a party that clogs pipes. Fat freezes more quickly than you can say “plumber bills,” which can result in poor drainage and expensive repairs down the road. The wise method of getting rid of fat? Allow it to firm and cool before scraping it into a trash can. And presto! The issue is resolved.
There you have it, people. The decision to rinse or not to rinse is ultimately a question of taste. Consider the benefits and drawbacks that we have listed here and make your decision depending on your gastronomic goals. The next time you’re preparing food using ground beef, keep in mind to choose a recipe that will give you the flavors and textures you want, regardless of whether you’re team rinse or team no-rinse. Salutations!
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