A photograph of a black man holding a white baby has gone viral on social media. As viewers began to realize what was really happening in the snapshot, they couldn’t believe their eyes.
“So a lot of people like this picture. So I wanted to take a minute to tell the story,” Facebook user Cody Shugart captioned a snapshot of his son sitting in the lap of a black man. Shugart went on to identify the black man as Milton West, who was his childhood next door neighbor. Shugart had many a good memory with Milton West at the center.
Milton West was my childhood next door neighbor,” wrote Shugart. “I knew him as Mr. Chip. He retired from DOW chemical as an operator. He has always been there for me since I was two years old. Growing up without a father was always difficult for me. But the good lord surrounded me with great men, Mr.Chip was one of them.”
“He constantly preached the value of an education, taught me how to take care of a yard, he taught me to see people for who they are not what they look like, he taught me how to treat my mother like a saint and many other life lessons,” added Shugart. “His contributions to me becoming a good son, man, and father were huge. I am forever grateful for God putting him in my life.”
“Everyday, I read something negative and how race relations are worse than ever. I disagree, and I hope this is a positive loving message to many people. This is just one story in little ol Victoria, Texas. I’m sure there are millions of similar stories across the United States,” he concluded.
Burger King has captured attention – Here Is Why The Closure Is Happening
Burger King, a prominent name in the fast-food sector, has captured attention by announcing the cIosure of a substantial number of its U.S. outlets. This bold move, driven by a combination of internal and external factors, reflects the fast-food giant’s commitment to reshape its operations.
By diving into the intricacies of this decision and expIoring the broader context of the company’s efforts to redefine its brand, it becomes evident that Burger King is embarking on a transformative journey in the competitive realm of fast food.
Strategic Rationalization of Burger King’s Outlets
The strategy of closing restaurants is not unfamiliar to Burger King. CEO Joshua Kobza’s recognition of the company’s annual practice of shuttering a certain number of outlets emphasizes its ongoing dedication to optimaI performance.
However, the announcement of closing around 400 U.S. locations represents a more deliberate and significant step.
Chairman Patrick Doyle’s assertion that franchisees unable to consistently meet the system’s performance standards will be phased out underscores Burger King’s commitment to operational excellence.
This strategic pruning of underperforming outlets enabIes Burger King to allocate resources towards enhancing profitable establishments, thereby elevating overall performance and brand reputation.
The Rebranding and Modernization Strategy
This move aligns with Burger King’s broader rebranding strategy and effort to fortify its standing in the competitive fast-food landscape.
Acknowledging challenges like stagnant sales and intensified competition, the company launched the ambitious “Reclaim the Flame” rebranding campaign in 2022, backed by a $400 million investment. This comprehensive approach encompasses revamped advertising, menu streamIining, and extensive restaurant makeovers, all aimed at revitalizing the brand’s appeal.
Burger King’s commitment to modernization is further exemplified by allocating $50 million over the next two years to revamp nearly 3,000 outlets.
These upgrades involve technological enhancements, kitchen advancements, and physical renovations, all designed to eIevate the customer experience. Innovations such as three-lane drive-thrus and advanced delivery mechanisms cater to modern preferences, positioning Burger King as a relevant and competitive player.
Leave a Reply