In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Star college gymnast, 21, shot dead in off campus home, 23-year-old boyfriend arrested
Loved ones are completely shattered by the “heartbreaking” death of Kara Welsh, a 21-year-old star gymnast, who was shot to death by a man identified by college friends as her boyfriend.
The national champion was found dead in her off-campus apartment on August 30, and a friend of the couple says he “beats” himself up for not sharing “just one more” moment that maybe “could change” what happened.
Keep reading to learn about Welsh’s tragic death.
On Saturday August 31, Sierra Brooks learned Kara Welsh, her best friend and former teammate, was shot to death the night before.
“I can’t even wrap my head around how someone could do this, let alone to such a beautiful person,” she writes in a tribute to the 21-year-old Welsh, a University of Wisconsin-Whitewater (UWW) student who was majoring in business and economics.
Welsh, a gymnast, also won an individual title on the vault in 2023.
According to a statement, the student, from Plainfield, Illinois, was found dead in an off-campus apartment about 11:54 p.m. on August 30.
She was shot multiple times.
When police arrived, a 23-year-old male who was known to Welsh was also in the home and “it was determined that leading up to the shooting, an altercation had occurred between the two.”
‘Heartbreaking’
“Absolutely heartbreaking to receive a phone call like this one. Kara, you deserved the world and more,” shares Brooks, who in her earlier years trained with Welsh at the Aspire Gymnastics Academy. “Wish I could just see you one more time. Wish I could laugh with you just one more time. Wish I could hug you one more time.”
Aspire also shared several photos of the star gymnast along with a touching tribute for the young woman on their Facebook site.
“As Kara grew, so did Aspire. She was a constant in a sport that is filled with ups and downs. She was full of life and full of personality,” the training center writes. “Kara had a way of communicating through facial expressions that was second to none. Aspire lost a piece of its heart today. Kara, we love you.”
Corey King, chancellor at UWW, released a statement on August 31 and calling Welsh “a standout member of the Warhawk gymnastics team,” he shares that “news of Kara’s death is heartbreaking for our close-knit university community.”
“I hate that evil touched this sweet girl’s life,” writes a friend on Facebook, who shares the tribute posted by Aspire. Referring to Welsh’s sister Kaeli, the netizen continues, “The Welsh girls showed us how to be gym sisters but so much more. Kara was all heart. The loss is unfathomable.”
‘I beat myself up’
Police have not yet released the name of the suspect as he has not yet been officially charged.
But friends reveal the pair were dating, and the man, identified as Chad Richards, was helping Welsh move into her apartment.
“Sometimes I beat myself up, if I was able to see them that day maybe…just one more joke one more memory we could make…could change…” says Brayten Wilkerson, a friend of both Welsh and the suspect, who was a member of UWW wrestling team. Speaking with ABC affiliate WISN, Wilkerson continues, “Kara was a sweetheart. She was one of the best people you could meet. Her family did a great job raising her – a wonderful woman.”
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