In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Keith Urban: A Musical Fairytale
The adored Australian musician Keith Urban has won over admirers all around the world. But what really enthralled us all was his enchanted romance with actress Nicole Kidman. These two lovebirds met in a story out of a fairytale, despite all the odds.
It all started in 2005 when they met at a star-studded celebration of Australian accomplishments called “G-Day LA.” Many people were unaware at the time that Kidman was secretly engaged to someone else. But destiny had other ideas for her. After that accidental encounter, Kidman and Urban became engaged in three months.
Kidman reflected on their brief romance, saying, “There was a great attraction at first, and after three months, we got engaged, and then we got married really quickly.” However, we weren’t actually acquainted. They were able to fully explore the depths of their connection through marriage.
Kidman continued, “I think that meeting at a certain age makes a difference.” “And I believe in my instincts. I had the impression that I had found my home the moment I laid eyes on him. And he experienced the same emotion.
Raising two beautiful girls, they have created a beautiful life together. However, there have been difficulties along the way. Robert, Keith Urban’s father, had a big influence on the guy he turned out to be. Sadly, Robert’s fight against prostate cancer was lost.
In 2018, Keith Urban went to the Toowoomba It’s A Bloke Thing luncheon to commemorate his father’s memory and to spread awareness about prostate cancer. He made it apparent that his devotion to this cause was steadfast, even in the face of worries from his admirers regarding his wellbeing.
Keith Urban was personally impacted by prostate cancer, as his uncles and other family members were also impacted by the illness. It is simply amazing how committed he is to raising awareness and helping people who are affected.
Urban graciously consented to perform for free during the benefit, which helped raise an unprecedented $2,024,000. This deed of kindness demonstrates his genuine nature as a talented musician, a kind partner, a committed parent, and a person with a golden heart.
Keith Urban is a very blessed person who uses his position for good in the world. Let’s spread the news about his amazing effort by forwarding this article to our family and friends on Facebook.
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