McDonald’s Flipped Its Arches Upside Down To Make A Powerful Statement

March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.

When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.

It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.

Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.

Wendy Lewis, a spokesman for McDonald’s, provided some context.

Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”

Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”

Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”

Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.

Their Love Story Started with Hate Letters—See How This Interracial Couple is Winning Today

Actor Leslie Uggams has had an exciting career in both theater and film.

Even with a remarkable career spanning seven decades, the singer and actress from Harlem is best known for her role in the *Deadpool* series.

However, her marriage to White Australian Grahame Pratt in 1965 challenged expectations for interracial relationships, making her life story worthy of a movie.

In 1953, Leslie, a talented singer, recorded a song for MGM when she was just 10 years old. Her aunt, soprano Eloise Uggams, recommended that she attend the famous Julliard School of Music in New York and the Professional Children’s School of New York.

But her career didn’t stop after her musical success; in 1969, she hosted *The Leslie Uggams Show,* the first network variety show hosted by a Black person since *The Nat King Cole Show.*

Source: Getty Images

However, Leslie got to know and fell in love with actor Grahame Pratt behind the scenes. During one of her famous tours in Australia, the pair reconnected in Sydney after first meeting as students at the Professional Children’s School in New York.

Leslie was aware of the challenges of dating a white man because she had dated one in her youth and her aunt had discouraged her from thinking about a future with him. Leslie shared with Ebony in 1967, “I remember the shock I felt once when I was dating a white boy.”

He sent me a color photo of himself. I showed it to my aunt. He was a young, attractive man with nice hair. I thought he was very good-looking. But my aunt lectured me after she saw the picture. “Well, I guess he’s alright,” she said, “but only on dates, huh, honey? When you’re ready to settle down, you’ll marry a nice [Black] fella, won’t you?”

Leslie said that after their lucky meeting, she kept visiting Grahame.

“At just 21 years old, it was surprising that I started to fall in love with him.”

It would be a full year before she saw him again after she left Australia.

Leslie was worried about how her family would react and what would happen if Grahame moved to the U.S. for her job, but despite her worries, they had fallen in love. When they had been engaged for five months, Grahame visited her in New York.

“I wanted to know if my family would truly accept Grahame and not just tolerate him, knowing their views on mixed marriages,” she said.

Leslie didn’t have to worry because Grahame was Australian.

Source: Getty Images

“Many white Americans feel awkward about their situation, but he didn’t.” He got along well with my friends, so he easily fit in with them. And both the men and women liked him.

While living in New York, Leslie said she received hate mail because of their marriage, even though they didn’t face the same racial issues as many others in the country.

In an interview with PEOPLE, Leslie said about her marriage, “It wasn’t as difficult as I expected. I think it’s because Grahame wasn’t a white man in America.” Naturally, they did receive some negative mail.

Leslie shared, “I sometimes get anonymous letters about being married to a white man when I go on tour in the United States. I remember getting one, of all places, in Detroit.” It was addressed to “The Little Negro Entertainer.” Those letters were painful to read and often used that term.

Grahame took on the role of Leslie’s manager, and the couple had two daughters, Danielle in 1970 and Justice in 1976.

Leslie got the lead role in the miniseries Roots in 1977, a year after their second child was born. For that role, she was nominated for an Emmy for her character Kizzy.

Two years later, she played Lillian Rogers Parks in the miniseries Backstairs at the White House, earning another Emmy nomination for Best Actress.

In 1983, she won a Daytime Emmy Award for hosting the NBC game show Fantasy, and in 1996 she played Rose Keefer on All My Children.

Leslie has also made appearances on shows like Family Guy, I Spy, Hollywood Squares, The Muppet Show, The Love Boat, and Magnum P.I.

After fifty-five years of marriage and a granddaughter named Cassidy, Leslie and Grahame are still happily together.

“We have a lot of fun together, but it’s not always sunshine and roses,” Leslie said about their happy marriage. “We enjoy being together.”

Their love has stood the test of time and defied expectations. They support each other because they are loyal to one another and have always helped each other.

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