McDonald’s was criticized earlier this year for its high prices when a receipt from a Connecticut restaurant went viral. Worse, a $18 Big Mac combo made things even worse.
This started a discussion on how much a fast food meal should reasonably cost.
According to reports, the cost of fast food increased by around 28% between 2019 and 2023. Although there are a number of reasons for this rise, one thing is certain: customers are getting impatient.
During an earnings call, McDonald’s CEO Chris Kempczinski stated, “Eating at home has become more affordable.” “That low-income consumer is undoubtedly the front line of battle.”
A new $5 lunch offer is what McDonald’s wants to launch in an attempt to win back customers.
The Wall Street Journal reports that this $5 offer will come with fries, a choice drink, four pieces of chicken nuggets, and a McChicken or McDouble. Commencing on June 25th, the campaign is expected to run for around one month.
Even if the transaction hasn’t begun, some clients are still dubious.
“Meal for $5 for just a month? Thank you, but no! Do you intend to entice us in the hopes that we will stay and pay hefty fees? Not at all!
“McDonald’s $5 Meal Deal is the answer to inflation,” the company said.
The McChicken was once available for just $1 on the menu. The $1 menu ought to be reinstated.
In an April call, Kempczinski said, “Consumers continue to be more discerning with their spending as they face elevated prices in daily expenses, putting pressure on the industry.” It is imperative that we prioritize cost for our clientele.
Would you rather eat at home or at another restaurant over a $5 meal bargain at McDonald’s? Post your ideas in the comments section below.
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