Even though her latest album has been a big success, Beyoncé did not attend this year’s VMAs. Before the event, she shared some personal insights about her life as an artist, which might explain why she wasn’t there.
Many of the biggest stars in the music industry showed up for this year’s Video Music Awards (VMAs) in Elmont, New York. Celebrities dazzled in stunning outfits as they posed for photos. But one star missing from the spotlight was Beyoncé, even though she was nominated for three awards.
Beyoncé, known for her hit song “Countdown,” was nominated for **Song of the Year**, **Best Trending Video**, and **VMAs Most Iconic Performance**. The last two categories are fan-voted, allowing her supporters to have a direct influence on the outcome. Despite these nominations, she was notably absent from the event.
Beyoncé received two of her nominations—**Song of the Year** and **Best Trending Video**—for her hit song *”Texas Hold ‘Em,”* the lead single from her latest album *”Cowboy Carter.”* The album has been a global sensation, further cementing her influence in the music industry despite her absence from the VMAs.
Beyoncé’s third nomination, for **Most Iconic Performance**, was for her beloved classic *”Love on Top.”* Despite not having released official music videos for her latest album *”Cowboy Carter,”* she still managed to secure these impressive nominations, showcasing her enduring influence and the impact of her music.
Beyoncé did release an official lyric video for *”Texas Hold ‘Em.”* The video is simple yet striking, featuring bold red capitalized letters displaying the lyrics. The backdrop includes imagery of a building, barbed wire, and a satellite dish, adding a gritty, atmospheric feel to the song, even though there’s no full music video yet.
At the VMAs, *”Texas Hold ‘Em”* faced stiff competition, going up against other critically acclaimed songs by some of the biggest names in the entertainment industry. Despite the tough competition, Beyoncé’s track still managed to stand out, earning her nominations in key categories.
Beyoncé was in impressive company for the **Song of the Year** award, with fellow nominees including Taylor Swift and Post Malone for their song *”Fortnight,”* Kendrick Lamar for *”Not Like Us,”* Teddy Swims for *”Lose Control,”* Jack Harlow for *”Lovin On Me,”* and Sabrina Carpenter for her hit *”Espresso.”* These stars, each with their own critically acclaimed tracks, made the competition for the award especially fierce.
Although Beyoncé was not present to celebrate her nominations at this year’s VMAs, which were ultimately won by other artists, this isn’t the first time she’s missed the event. The last time she attended the VMAs was in 2016, making her absence this year less surprising to long-time fans.
Before the 2024 VMAs, Beyoncé gave an interview with *GQ*, where she opened up about her career and what it’s like being one of the biggest stars in the world. In the interview, she shared personal insights and reflections on her journey, offering fans a rare glimpse into the pressures and rewards of her life as a global icon.
During the interview, Beyoncé was asked about her **reputation as a perfectionist**, a trait often reflected in her exceptional work, including her songs and documentaries like *”Homecoming”* and *”Renaissance.”* She discussed how this drive for perfection influences her creative process and the high standards she sets for her projects.
Beyoncé was asked if her reputation for perfection ever feels like a burden, as if she’s trapped or carrying a heavy weight. She was probed about whether the pressure to maintain such high standards ever feels overwhelming.
In response, Beyoncé said, “Working on the music for *‘Cowboy Carter’* and launching this new project don’t feel like a prison or a burden at all. Actually, I only focus on what makes me feel free and inspired.”
Beyoncé did admit that fame can sometimes feel like a prison. She explained, “So, when you don’t see me on red carpets or when I take a break until I have new art to share, that’s why.”
The beloved singer, who once held the Guinness World Record for the most MTV Video Music Awards wins (30) between 2000 and 2021, also talked about her creative process. She emphasized that she works at her own pace and hopes that her music inspires listeners to reflect on themselves and develop their own resilience, strength, and creativity.
In the interview, Beyoncé shared, “I focus on storytelling, growth, and quality. I’m not concerned with perfectionism. My focus is on evolution, innovation, and changing perceptions.”
What Men’s Beauty Standards Look Like in Different Countries
The mainstream definition of what an ideal man should look like varies from country to country. Just like women, a lot of men try to follow common beauty trends in order to be seen as more attractive. The cultural difference in what exactly people consider objectively beautiful might come as a surprise.
Bright Side did a fun bit of research about what people consider to be the ideal male beauty standard in many countries around the world. Looking at the most beloved male celebs will tell you about what is considered attractive.
1. United States and Canada
According to People’s magazine, the most attractive men in the US for the past 3 years are Paul Rudd (Ant-Man), Michael B. Jordan (Black Panther), and singer John Legend.
The usual definition of beauty, when it comes to men in the United States and Canada, is having a muscular physique, ruggedness, and golden skin. However, in the past couple of years, especially among the younger generation, an androgynous look has become more desirable.
2. India
According to the poll, the most attractive men in India are actors Shah Rukh Khan (Don 2), Aamir Khan (Like Stars on Earth), and Hrithik Roshan (Zindagi Na Milegi Dobara). Even though Shah Rukh Khan took first place, he actually opened up, saying that he has been called “ugly and unconventional” in the past.
The main beauty standard in India is having a lighter skin tone, which gets promoted a lot on TV. Other than that, Indian standards are pretty close to American: tall, muscular man, who have clear skin and a full head of hair.
3. United Kingdom
According to a 2021 poll, the most attractive man in the UK is Tom Hardy (Inception), and 2022 research suggests that Richard Madden (Game of Thrones) has a huge shot of winning that title.
The research data says that the ideal type of man for British people has an athletic build, brown eyes, short dark-brown hair, and some facial hair. In fact, men with beards are found to be over 60% more attractive than men without them.
4. Philippines
The most attractive men in the Philippines have been noted as Josh Cullen Santos from the boy group SB19 and the actor Alden Richards (Imagine You & Me).
The beauty standard in the Philippines has shifted and instead of looking macho, the men care about their appearance a lot and go for a more beautiful look, so they go to salons to get facials. Other standards include having dark hair, being at least 5’9“, and having a more “mestizo” look, which means being mixed with white.
5. South Korea
While western countries prefer men who are athletically built, South Korea likes more of a skinny, androgynous-looking body (not too skinny, fat, or muscular) for men. Men need to be a little bit soft, with slim facial features, double eyelids, and lighter skin.
Male celebrities in South Korea also do not shy away from using makeup or dyeing their hair, actors dye it black to look more youthful while idols dye it “fun” colors, and it is not considered to be revolutionary like it would be in the US.
6. Mexico
Mexicans go for a more “macho” look, which means being extremely masculine, as opposed to South Korea which prefers a more androgynous look. The list of the most attractive men includes actors Diego Boneta (Luis Miguel) and Ryan Guzman (9-1-1) in the first 2 spots.
7. Germany
According to research, German women prefer their men to be taller, with either black or brown short hair. The largest percent of the respondents said that they would like their man to be muscular, but skinny men took a close second place.
Football player Marco Reus and the actor Thore Schölermann have been named the most attractive men.
8. Italy
In Italy, men being overly masculine does not have much importance in terms of their attractiveness. In fact, a lot of men are into grooming and styling their body hair, and Italian men do not shy away from wearing “girlish” colors, like pink or purple.
The most attractive male celebrities are considered to be Raoul Bova and Giulio Berruti.
9. Australia
Australian male beauty standards are focused on physical size and being muscular. While women perceive their bodies as heavier than ideal, men who follow beauty standards, on the contrary, think they are too skinny. The Hemsworth brothers are considered one of the ideals of Australian beauty.
10. The Netherlands
The Netherlands is considered to be a country that has the tallest people in the world, with the average height of a woman being 5’7″ (around 170 cm), and 6’0″ (around 183 cm) for men. Dutch women seek a male partner that is taller than them.
TV presenter Arie Boomsma and actor Michiel Huisman have been named 2 of the most attractive Dutch men, and their heights match up the beauty standard: Boomsma is 6’5 (around 198 cm), while Peelen is 6’1 (around 185 cm). Notably, both men are also muscular and have facial hair.
Which country’s standards align with your own? Do you think standards are hurtful for people’s self-esteem?
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