Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
My future mother-in-law said that I “don’t deserve” the real family engagement ring so I gave her a fake one instead and taught her a lesson
Belle’s jubilation over her engagement to David is clouded when Laura, David’s mother, makes an astonishing disclosure about the family ring during the celebration of Laura’s birthday. The revelation causes their familial relationships to alter, creating a conflict.
Laura is not overly thrilled when Belle and David announce their engagement over the celebratory dinner. In her toast, Laura reveals something that totally refutes Belle’s theory on the family ring she was given. Belle, in spite of her best efforts to maintain composure, feels duped and hurt by Laura’s open revelation.
Throughout the evening, Belle struggles to make sense of Laura’s deceit and her preconceived assumptions about their relationship. She is even less convinced of Laura’s sincerity when David seems to be unaware of the ring’s true meaning.Unable to control her feelings of betrayal, Belle devises a plan to inform Laura of the truth. She presents Laura with an assessment kit, which shows Laura the true value of her jewelry collection. As the expert’s evaluations advance and Belle’s objectives become clear, David can feel Laura’s embarrassment.
Laura extends a heartfelt apology to David after he confronts her about her deceit, and they start to communicate again. Despite some early conflict, Laura’s efforts to make things right resulted in the family getting back together and a renewed commitment to transparency and honesty.
After the incident, Belle and David reaffirm their devotion to one another and pledge to prioritize openness and trust in their relationship. Laura extends olive branches of peace, and Belle sees hope for a future in which honesty and respect rule their family dynamic.
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